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Marketing Agency Exposed Podcast

Dec 1, 2021


On today’s episode we talk about the metaverse and predict what we think it is, what it does, and how business will change because of it. We discuss the differences between VR headsets versus Apple glasses as well as some of the ethics behind integration of technology into the human body. Technology has grown tremendously in the past 20 years, and if it continues along its growth pattern, the Metaverse is not far away. We believe that failure is a key part of success, but it’s hard to fail when all the answers are at your fingertips. This is why we believe it’s important to reject the silver platter of technology to find your own answers to solve problems. The metaverse is exciting yet unknown, so prepare your business the best you can, and be intentional with and aware of technology and its dangers. 


Top 3 Curtain Pulls in this episode: 

  1. The Metaverse is a game-changer, not a game. Although the Metaverse is often depicted as this magical, incredible universe where anything is possible, research shows that the technology we currently have can harm humans. Because of this, we as business owners must lead by using technology for marketing and other things in an ethical way. “It’s not gonna be a game like Ready Player One. The real Metaverse is going to be something where you live your daily life, and there's more technology that gives you insight and connection somehow.”
  2. Be intentional with how and when you use technology. One way to think of technology is like a chainsaw. It really helps when you’re trying to cut down trees, making your job much easier. However when you try to use it on other projects, like building a wall, it can become a danger, especially if you don’t know how to use it properly. Technology can be a useful tool but it is vital to keep the dangers of it in mind. “At what point does technology make us less human?”
  3. Reject the silver platter. With the tap of a few buttons, technology gives us solutions to almost any conceivable problem. Working hard to accomplish something, learning, solving problems, and failing are key parts to growing your business and becoming a more developed human being. You must reject the silver platter that is technology to continue to grow. “We're getting everything handed to us on a silver platter. The truth is we have to, in some places, willfully reject the silver platter and do it ourselves.”


For more tips, discussion, and behind the scenes:


About The Guys: 

Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob: 

Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:

Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: 


Show Notes:

[0:48] Brad opens this episode by asking the guys about their holiday plans.

[4:15] Bob begins a discussion about this week’s topic, the Metaverse, and how it, “really is internet 3.0.”

[4:46] Brad talks about how the metaverse could promote isolation and selfishness.

[5:15] Bob makes a prediction about what he believes the metaverse will look like. “It's more augmented reality mixed with reality. That's the future. But maybe we'll get to a time where there’s a true Metaverse of alternate reality.

[6:12] Bob discusses VR headsets and why he does not think they’re the future. 

[6:56] Brad talks about an alternative to VR, the Apple glasses. 

[10:36] Ken contemplates the fascinating and complex ethics behind technology integration into the human body.

[12:17] Brad talks about how technology has grown over the past 20 years, and considers the damage technology can do. “Honestly, are we damaging a lot more of ourselves right now?”

[14:11] Bob asks, “How are we as business people gonna push toward more ethical use of it?”

[24:51] Ken talks about his predictions for the metaverse. 

[26:15] Brad discusses more possibilities for the Metaverse. “It’s not gonna be a game like Ready Player One. The real Metaverse is going to be something where you live your daily life, and there's more technology that gives you insight and connection somehow.”

[27:49] Bob connects the idea of the Metaverse to history and writing books. “This idea of outsourcing your brain. This argument has been going on for hundreds and hundreds of years.”

[28:36] Ken talks about the importance of rejecting the silver platter to continue to learn and grow from doing hard things. 

[34:18] Bob asks, “at what point does technology make us less human?”

[36:17] Brad talks about how self discipline with technology starts with families.

[38:21] Bob discusses how, “Portugal passed a law. It is illegal for an employer to contact, email, and call an employee after work hours.” This prioritizes people over technology and business. 

[42:31] Ken talks about the importance of being intentional with your boundaries and using systems to avoid emergencies.

[46:44] Ken considers the moral challenges of marketing on online platforms. “The reason it's harder now, is we have not only our own experience, we have hard data that says that these things hurt people.”