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Agency Exposed Podcast

Mar 31, 2021

Summary:

In this week’s episode, we discuss NFTs, the ongoing privacy vs marketing-tech saga, and get deep on the moral obligation of marketers. 

 

Top 3 Curtain Pulls in this episode: 

  1. What on earth is an NFT? NFT stands for non-fungible token. “It's a digital asset that is on a blockchain and it’s yours. If you...


Mar 24, 2021

Summary:

In this week’s episode, we’re sharing our perspectives on privacy and how data tracking and targeting capabilities have shaped the advertising industry. We discuss what privacy means to us as consumers and as agency leaders, and we even explore how reduced targeting could actually be a good thing for our...


Mar 17, 2021

Summary:

Jody Sutter is the owner and founder of The Sutter Company, a NYC-based consulting company that helps agency leaders tap into their strengths, clarify their strategy, and close more business. Through decades of experience in sales and operations for creative firms, Jody uniquely understands how to help agencies...


Mar 10, 2021

Summary:

In this week’s episode, we discuss RFPs and how each of our agencies approach them. We talk about investigating whether an RFP is worth your time or not; we share our own experiences with assessing RFPs and guiding potential clients toward a better plan of action; we talk about speaking to clients’ needs in...


Mar 3, 2021

Summary:

In this week’s episode, we’re diving into what it looks like to coach new clients through differentiating themselves. We explain our philosophies on creating a brand that’s unique enough to sell. We discuss questions such as: As agencies, how can we help our clients clarify their brand? If a client...