Oct 27, 2021
Summary:
On today’s episode, we chat with Marcus Meazzo about branding, and how to make a genuine brand that people will relate to. Marcus talks about what he believes is vital to build a brand that will last, and says that although people typically think of branding as a logo or slogan, this is only a small part of...
Oct 20, 2021
Summary:
On today’s episode, we talk about the ethics of marketing, and the struggle of balancing unhealthy manipulation and effective marketing. The truth is, with so much noise, many use lies to cut through. This creates a downward spiral where people no longer believe marketing messages. One way to defend against...
Oct 13, 2021
Summary:
On today’s episode we break down the pros and cons of investing in technology and other tools. It’s important to understand exactly what you’re investing in and what it will do to help accelerate your business. Technology is a vast, evolving field so it’s also important to ensure that your information...