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Marketing Agency Exposed Podcast

Dec 31, 2021


On today’s episode we talk about the New Year, and some of the things we’re doing to create growth and success in our businesses. As time goes on, technology advances. It’s important to understand what the metaverse is in order to adequately prepare for it. The past two years have been challenging and have brought about a lot of changes. Although it may seem like a disadvantage, use this season to find opportunities for your agency, and prioritize them so that they can be efficiently accomplished in 2022. Don’t forget to check out our giveaway! Details on how to win are in the show notes. We at Agency Exposed wish you a Merry Christmas, and Happy New Year! Let’s show 2022 why winter is our season.


Top 3 Curtain Pulls in this episode: 


  • View winter as an opportunity. Although many people think of winter as dreary, lonely, and uncertain, remember that there are abundant opportunities in winter; you just have to look for them. Find the window of opportunity in the winter of your business. “When most people see winter, they're scared they see uncertainty and that's normal. But you can be one of the rare few that see it as an opportunity.”
  • Educate yourself about the metaverse. How can you prepare for something you know nothing about? The answer is, you can’t. In order to be ready for the future of digital marketing, you need to learn as much as you can about the metaverse, and search for future opportunities for your business there. “It's a convergence of all types of things online.”
  • Take time to organize your priorities for 2022. Although most people set New Year’s goals, more often than not, they’ve been forgotten or pushed to the side by the end of January. To avoid making a “goal”, take the time to sit down and brainstorm with your team to think about what you as a business want to do to promote growth and success in the new year. “What are you going to prioritize in your business?”



For more tips, discussion, and behind the scenes:


About The Guys: 

Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob: 

Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:

Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: 


Show Notes:

[0:53] Ken talks about his team’s Christmas party and their company theme for this year, “winter is my season.”

[2:30] Ken explains what “winter is my season” means, and why Metacake chose it as their theme. “When most people see winter, they're scared they see uncertainty and that's normal. But you can be one of the rare few that see it as an opportunity”

[4:22] Bob tells the listeners how they can win the winter is my season sweatshirt giveaway.

“Tag us and use the hashtags #winterismyseason and #agencyexposedpodcast on social media and promote about one of the episodes that helped you and your business.”

[5:28] Bob talks about all of the radical shifts that have occurred over the last two years.

[7:11] Brad asks the guys, “What's your window of opportunity in 2022?”

[7:14] Bob discusses the negative impact digital advertising has had on many businesses recently and how he believes it has ignited the question of what will digital marketing look like in the future. “What are you going to prioritize in your business?”

[9:10] Ken talks about some of the things his business is prioritizing in the upcoming year. 

“we're moving into a capital arm of our business…and we're actually doing our first NFT marketplace.”

[12:26] Brad discusses what he sees his business focusing on next year. “I see this next year as partnering with some other agencies from around the country.”

[16:23] Brad talks about the difference between visionaries and opportunists by comparing Elon Musk to Mark Zuckerburg. 

[19:18] Bob gives his definition of the metaverse. “It's a convergence of all types of things online.”

[22:03] Ken asks the guys how to guide a mid size business as they’re seeking help in understanding and preparing for the metaverse. 

[23:15] Bob talks about what he believes will be the future of marketing. 

[27:01] Ken asks, “What are some practical steps that agencies can take to educate themselves?”.

[32:56] Brad talks about an impactful statement by Steve Jobs and how that’s influenced his view of the importance of practicality of technology. “Steve Jobs said one thing that always resonated with me. He said, “we don't try to sell something based on features. We sell them on how that product will change somebody's life. And then Zuckerberg did that video. He never showed how it's going to change people's lives. It was just for entertainment.”

[35:00] Bob talks about some of the positive outcomes of the metaverse and begins a conversation that contemplates some of the creative applications of the metaverse. 

[43:07] Ken discusses how technology doesn’t necessarily cause the issues, but rather it accentuates and increases them.

[46:20] Ken, Brad, and Bob wish the listeners a Merry Christmas and Happy New Year!