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Marketing Agency Exposed Podcast

Jan 6, 2021


Happy New Year! Good riddance! See ya 2020! Today we are breaking down our themes for 2021 and how they were shaped in part from the events of this year. We all know there have been challenges and learning curves, major lessons learned, losses, and new opportunities. Today we talk about everything from breathing techniques to reorienting your brain to see opportunity instead of limitations- and that mindset shift is vital to entering into the New Year from a place of power and positivity. Let’s move into 2021 with intention and excitement no matter what your situation.


Top 3  Curtain Pulls in this episode: 

  1. Brad’s Phrase for 2021: A New Hope. While 2020 handed us challenges that were unprecedented, there is renewal available for us all. A New Hope for the economy, for the vaccine trials, for healing as American citizens- there is plenty of reason for Hope and Renewal in 2021. 
  2. Bob’s phrase for 2021: Re-Imagined Growth. Growth can be passive or active, and in 2021 Bob wants to reimagine what active growth he and his business are capable of- change happens one way or another, so being an active participant in re-imagining that growth is a great goal for us all to take into the New Year. 
  3. Ken’s phrase for 2021: Winter is MY Season. Tricking your mind to enjoy challenges creates a miraculous shift. Also, being ready to act when “winter comes” gives you a chance to take advantage of the opportunity rather then fight for survival. Winter is here in many ways. Make it YOUR time. There are so many changes in the landscape of agency life right now- changes that take strength and more importantly endurance to survive and thrive through. Turn those challenges on their head and claim them as his own- there is power in that mindset shift!


For more tips, discussion, and behind the scenes:


About The Guys: 

Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob: 

Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:

Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: 


Show Notes:

[0:51] Bob reminds us that last year The Guys each chose a word to be the theme and focus of 2020- today we’re sharing our words (or phrases) for 2021. 

[1:44] Brad’s word for 2021 is “A New Hope”- he speaks about hope for the economy, for a vaccine, for a stronger America in 2021. 

[4:35] Ken says that towards the end of tragedy or illness, sickness, loss, etc- there is always renewal and hope. 

[5:35] Bob’s word (phrase) is “re-imagined growth”. Every living organism on earth grows, but in 2021 Bob wants to reimagine what that growth means. Growth can be passive or active and as human beings we can be resistant to that active growth. When you have a goal of wanting things to look different that active vs passive growth makes all the difference. 

[8:59] Ken talks about how Bob’s mentality often looks forward and moves more quickly to letting go of the past and moving forward- that’s an admirable quality for sure. 

  • Many of us have the unhealthy habit of wishing the past was different, wishing we could change something about our lives that is out of our control- we use so much energy wishing and thinking about things that are totally out of our control. 

[12:17] Bob recalls a quote “We understand our lives in reverse, but we have to live them forward.” While it’s healthy to review your year, to review your choices and actions so as to prevent a mistake in the future, it’s not healthy to stay with those feelings of regret. 

[14:15] Brad shares that he wants to work on trusting his gut more this year, as a personal resolution of sorts. 

[17:43] Ken shares his personal word/phrase for 2021, Clarity. The emergency state of 2021 was like a box that got emptied out and now things need to be reorganized and reoriented. Where businesses may have been running triage for 10 months. 

[21:55] Ken’s word for Metacake in 2021 is Strong. He talks endurance and the power of focusing on strength as a business. 

[23:31] Ken speaks to the importance of staying strong- introduces Metacake’s phrase for the year. “Winter is my Season.” 

[25:18] Ken talks about Wim Hoff, a Dutch extreme athlete known for his ability to withstand freezing temperatures. He has broken ALL of the rules in science for what humans are capable of surviving, and focuses on breathing for regulating his mind and body responses. 

[27:51] Ken shares his relationship with winter- not a fan in general. But that’s the reason for this phrase- not only that you can do hard things, but that you can embrace hard things. 

[30:56] Bob rephrases what Ken is sharing- it is possible to reorient your brain towards positivity and opportunity. 

[31:58] Ken asks- what if you enjoyed the process of failure? How can you find joy in your life if most of what you’re doing is failure- reorient your mind around what that means. 

  • Tony Robbins quote: “The secret to happiness is learning to love the situation you’re in.” 

[34:13] Brad recalls having Covid and how the experience of having it gave him a sense of confidence because now he’s been through it. 

[36:17] Bob winds down this episode with a suggestion- when you’re in a situation where something bad is happening to you and not necessarily other people, you can ask yourself “What can I learn from this?  How can I be better for this?” And then perhaps you’re actually happy it’s happening to you- if you can own that situation and decide that you’re grateful for it and the opportunity to learn, then you’re not wasting your time or energy. 

[37:32] Ken explains that the other side of “Winter is my Season” is in the results of the belief- if you can take advantage of the winter that is coming, then winter is always your season! The other side of the phrase is an energizing thing!