Sep 15, 2023
Dive into a world where business insights blend with the rhythm of excellence, as we unpack the essence of the "Messi Effect." Just as a catchy jingle sticks in your mind, on today’s episode, we explore how aligning strengths and impeccable timing can revolutionize success. Join the guys as they discuss how to simplify the complex, fine-tune your abilities, and conduct your own symphony of achievement.
In this week's episode, the guys talk about their summer experiences, rest, value, profit, simplicity, and more. Ken shares his family's annual trip to upstate New York, emphasizing the significance of establishing deep familial connections in the Adirondacks. Brad delves into his newfound intentional rhythm for managing tasks and avoiding feeling overwhelmed. Bob describes his Florida vacation and the highlight of his summer – witnessing Lionel Messi's debut in MLS. He extrapolates important life and business lessons from Messi's approach, highlighting the value of understanding one's strengths, staying focused, and delivering when the time is right. The discussion shifts to business matters. Ken outlines positive changes his business has made, underlining the importance of proper pricing and recommending reframing the term "agency" to bring about transformative shifts. Ken introduces a tool called Harpa for analyzing longer texts and segues into the "Messi Effect," advising businesses to focus on their core strengths and remain within their expertise. The conversation touches on the tendency to overlook simple solutions and the value of practicing intentional simplicity. Brad observes that relentless busyness doesn't necessarily drive business growth, while Bob introduces the effort justification bias as it relates to focusing on strengths. Brad advocates for setting aside personal time to enhance creative flow and cognitive capabilities. Bob concludes the episode by stressing the need to balance and nurture both sides of the brain, preventing burnout and cognitive overload by renewing, resting, and reviving mental capacities.
Top 3 Curtain Pulls in this episode:
Maximize the Messi Effect. By concentrating on unique strengths, mastering expertise, and delivering value strategically, you can achieve remarkable results. This approach prioritizes focus over dispersion, encouraging alignment with core competencies and seizing timely opportunities for impactful outcomes. “He knows his lane. He knows what he's good at. And he doesn't try to be anything. But when it’s time for him to stand up, he delivers. He doesn't try to be all things and doesn't try to defend. His timing is impeccable. He's always passing, he's unselfish.”
Seek out the simple. In the realm of business, valuing simplicity is a potent yet often overlooked strategy. Embracing simplicity cuts through the noise, unveiling efficient solutions. “It took me a long time to realize that we as humans are conditioned to think that the simple solution is not the right solution…The thing that you are really good at, just do a lot of that thing. So don't jump to the other side.”
Create a rhythm to optimize your abilities. Establishing a consistent routine enhances efficiency and minimizes overwhelm. By aligning actions with energy levels, you unlock cognitive and creative potential. This rhythm becomes a reliable guide, smoothing the path to your goals. Take time to rest, enjoy nature, and use the other half of your brain. “In the creative space, the flow is what gets your juices going, but you have to shut everything out. Allow your brain to maximize its capability. It's soothing and healing.”
For more tips, discussion, and behind the scenes:
About The Guys:
Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:
Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:
Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:
[0:35] Brad opens this week’s episode with the idea that the guys should have a jingle for Agency Exposed.
[1:30] Bob asks the guys what they did this summer.
[2:00] Ken talks about his family’s trip to upstate New York to the Adirondacks and the value of putting down deep familial roots. “I've gone every year for my entire life. It's just a special place for us.”
[7:55] Brad tells the guys about his new 1980 Porsche and his trips up to Michigan.
[12:15] Brad also breaks down his new intentional rhythm he’s been creating over the summer. “I feel like this summer I have been able to kind of just create more of a rhythm and it's been really helpful…there's a point where you start feeling overwhelmed, and you really don't know why. You have to stop and take a look at your day and try to figure out how do I do what I need to do, but not feel overwhelmed when I'm doing it?”
[14:07] Bob talks about his vacations to Florida and his highlight of the summer, seeing Lionel Messi play his first MLS game. “There's just something amazing about watching people that are like the highest elite level of their game.”
[18:05] Bob breaks down some important life and business lessons he’s learned from Messi. “He knows his lane. He knows what He's good at. And he doesn't try to be anything. But when it’s time for him to stand up, he delivers. He doesn't try to be all things and doesn't try to defend. His timing is impeccable. He's always passing, he's unselfish.”
[19:44] Bob segues into a new topic by asking the guys about their businesses.
[19:57] Ken mentions some of the positive changes his business has made, the importance of pricing, and why you shouldn’t call yourself an agency. “Change the name to change the game.”
[23:35] Brad talks about AI, its explosive growth, and the potential for all businesses.
[24:11] Bob adds that it’s important to, “stop yourself and go, what can I automate, and what can I make more efficient with this tool?”
[27:18] Ken tells the guys about Harpa, a tool he uses to analyze and understand longer or larger texts.
[29:50] Ken talks about “The Messi Effect”, and how to apply it to your business. “I think it comes down to like doing what you're really, really good at, and just staying in that lane.”
[33:51] Ken discusses the tendency to overlook the simple answer, and the importance of intentionally practicing simplicity. “It took me a long time to realize that we as humans are conditioned to think that the simple solution is not the right solution…The thing that you are really good at, just do a lot of that thing. So don't jump to the other side.”
[37:19] Brad adds on saying, “I've noticed that,I felt like in business that if I wasn't running hard, that wasn't moving the needle in my business. That never gets you anywhere.”
[39:36] Bob mentions an important psychological principle, effort justification bias, and relates it to pursuing the simple; focusing on your strengths and assets.
[41:11] Ken talks about the importance of your time because it’s, “the most valuable thing in your life. And it's the only thing that you have to really leverage into doing something of worth or good.”
[46:51] Brad discusses the value in setting time aside for yourself to prepare and reset in order to maximize your brain’s capabilities. “In the creative space, the flow is what gets your juices going, but you have to shut everything out. Allow your brain to maximize its capability. It's soothing and healing.”
[47:57] Bob closes this week’s episode by talking about the importance of accessing both parts of the brain to prevent burnout or cognitive overload. “You have to renew it, and you have to rest it, and you have to revive it.”