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Marketing Agency Exposed Podcast

Jul 7, 2022


Apologies in advance to Marvel fans. Today we break down our kryptonites and our superpowers and how they often tend to be two sides of the same sword. We talk about avarice, ego, lies, psychology, immunity, and more on this week’s special episode.



On today’s episode, we discuss the shadow side of our personalities, and how to not allow them to stand in the way of accomplishing our goals and dreams. The first step to do this is understanding who you are, what you’re called to, and what you want. One of the ways you can do this is by becoming conscious of your unconscious. The next step is to build immunity to the things you fear. These fears frequently stem from the unmet standards of your kryptonite. To build immunity, you must consistently expose yourself to your fears. This will help you overcome these fears and begin to break down your kryptonite. It’s crucial to remember that your kryptonite often will have another aspect that positively impacts your life and business. Keep in mind that every sword has two sides.


Top 3 Curtain Pulls in this episode: 

  • Remember that your sword is double-sided. While it may often seem like your struggle only brings you down and causes hardship, it’s crucial to remember that there is another side to the sword. It’s also to remember that your strengths also have another side that could cause you pain. Balance and perspective are key. “I like the idea that you can take that struggle and make it a two edged sword. Know your shadow, but also have that understanding that the shadow sometimes is not reality.”
  • Build immunity. As humans, a key part of our programming is to avoid pain at all costs. This can become unhealthy and stunt growth and prevent change. We challenge each other and our listeners to build immunity to the thing you fear by exposing yourself to it repeatedly, until you aren’t afraid of it anymore. “He started to do things that were clearly going to be massive rejections so that he could build up an immunity to the thing he was scared of.”
  • Make your unconscious, conscious. Carl Jung, a famous psychologist, has a very memorable and moving quote, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” If you want to follow your dreams, reach your goals, or understand yourself better, the first step is to become conscious of your unconscious.


For more tips, discussion, and behind the scenes:


About The Guys: 

Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob: 

Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:

Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: 


Show Notes:

[0:32] Bob opens today’s freestyle Friday episode.

[0:59] Brad launches into today’s topic when he says, “We've talked about our superpowers in the past, but we've never talked about what is our kryptonite?”

[1:41] Brad talks about his kryptonite, avarice. “It's the feeling that you won't have enough of something, typically time and money.”

[9:23] Bob mentions an experiment that relates to the idea that, “all the time we walk around with two opposite things.”

[16:38] Brad discusses how his kryptonite was shaped by his environment and his decisions.

[22:56] Ken talks about how, “there are turning points in your life where your perspective shifts a little bit.” and how that can influence how you perceive and respond to your kryptonite.

[25:23] Brad also discusses how he is driven by his financial goals and how avarice influences that drive.

[26:54] Ken talks about his kryptonite, ego and achievement. “Ego would be my shadow.”

[36:09] Ken mentions a few stories he was told that have helped him accept and let go of his fear of shame. “Someone who was feeling scared of rejection and sales decided to go around New York City and just start asking people for $100, $1,000, and $100,000. He did this just straight up in order to be rejected, and to build immunity. It’s not really immunity, it's just that we make more of the thing than the thing actually is.”

[38:56] Bob discusses a Carl Jung quote that has influenced how he views his kryptonite. “Until you make the unconscious conscious, it will direct your life and you will call it fate.”

[43:29] Brad adds to the discussion about agreeing to disagree and curiosity’s role in seeing someone else’s viewpoint when he talks about the importance of, “going with your gut and being okay with that and owning yourself, but yet not taking that and putting that on somebody else as a negative thing if they choose something different.”

[43:59] Bob talks about his kryptonite, “the fear of believing some lie that if I allow anything bad to happen to me, or if I go into dark emotions, or hard places, that I'll get stuck there.”

[46:27] Bob discusses the importance of embracing your fear and, “I'm gonna experience it, I'm gonna welcome it, and I'm going to let it pass through me. And I'm not going to hold on to that energy.”

[48:22] Brad closes this episode by saying, “I like the idea that you can take that struggle and make it a two edged sword. Know your shadow, but also have that understanding that the shadow sometimes is not reality.”