Sep 30, 2021
Summary:
In today's episode we talk about a variety of topics, but focus on three main ideas. The first is to never place your business solely on a platform that you don’t control. It leaves you subject to the whims of the company that owns the platform. This is a hard lesson to learn, but luckily there are some tricks. Because of the recent improvements made to preserve privacy, targeted marketing has recently been severely restricted by Facebook. Second, is to find some alternative Facebook targeting. We also talk about how the marketing circle is rotating back to TV and magazine ads also because of privacy concerns. Maybe you should be transitioning your strategy.
Top 3 Curtain Pulls in this episode:
For more tips, discussion, and behind the scenes:
About The Guys:
Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from 2000-2017. He is also the author of 3 books. More on Bob:
Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently, that knowledge is being applied to his boutique agency. More on Brad:
Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:
Show Notes:
[0:49] Brad open’s this week’s episode by talking about Detroit’s annual electronic music festival and Houdini.
[5:13] Brad talks about his recent, frustrating experience with Facebook. “You can't rely on Facebook anymore.”
[10:56] Bob gives some secret Facebook marketing hacks.
[14:54] Bob offers some suggestions to help with getting leads in the midst of Facebook’s limited targeting options.
[16:09] Bob talks about how optimizing your site can help Google “like it”, which will also help with clients, rankings, and traffic. He also asks, “Have you guys ever used any content discovery ads, like Taboola or Outbrain?”
[16:52] Ken answers Bob’s question and offers some alternative, more effective solutions than content discovery ads. “I would suggest… serve ads for content, on Facebook. If you've got great content, do “dollar a day” Facebook ads. That has proven to be much more effective than those content ads.”
[19:51] Ken talks about how he thinks the marketing circle is coming back around to tv and magazine ads because of privacy.
[20:53] Ken asks about trade shows, opening a discussion about that industry and its evolution over the past 2 years.
[24:13] Bob discusses his zoom fatigue article and ties it into the discussion about trade shows.
[29:35] Bob begins a discussion about Facebook’s smart glasses, along with their competitors and the smart glasses market.
[33:15] Brad considers an alternate universe where Elon Musk has created smart glasses and how there is a potential for smart glasses to help disabled people.